DEMOGRAPHIC INSIGHTS

Population & Age Structure

Total LATAM Population: ~660 million (2024 est.)
Youthful Workforce: Over 66% of the population is of working age (15–64), ideal for labor-intensive and growth-focused industries.
Urbanization: ~81% of people live in urban areas, offering concentrated markets and logistics advantages.

Education & Digital Adoption

Increasing Education Levels: Higher education enrollment has grown ~20% in the past decade.
Digital Natives: Over 75% internet penetration in major markets like Brazil, Mexico, Colombia.
Social Media Usage: LATAM is among the world’s most active regions on social platforms, key for e-commerce and brand visibility.